4.6 Article

Value co-creation between firms and customers: The role of big data-based cooperative assets

期刊

INFORMATION & MANAGEMENT
卷 53, 期 8, 页码 1034-1048

出版社

ELSEVIER SCIENCE BV
DOI: 10.1016/j.im.2016.06.003

关键词

Big data; Cooperative assets; Value co-creation; Service-dominant logic

资金

  1. National Natural Science Foundation of China [71371198]

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To better understand how big data interconnects firms and customers in promoting value co-creation, we propose a theoretical framework of big data-based cooperative assets based on evidence of multiple case studies. We identify four types of big data resources and four types of associated digital platforms, and we explore how firms develop the cooperative assets by transforming big data resources via the theoretical lens of service-dominant logic. This study offers a new theoretical perspective on value co-creation and an alternative competitive strategy in the era of big data for firms. (C) 2016 The Author(s). Published by Elsevier B.V.

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