期刊
INFORMATION & MANAGEMENT
卷 53, 期 8, 页码 1034-1048出版社
ELSEVIER SCIENCE BV
DOI: 10.1016/j.im.2016.06.003
关键词
Big data; Cooperative assets; Value co-creation; Service-dominant logic
资金
- National Natural Science Foundation of China [71371198]
To better understand how big data interconnects firms and customers in promoting value co-creation, we propose a theoretical framework of big data-based cooperative assets based on evidence of multiple case studies. We identify four types of big data resources and four types of associated digital platforms, and we explore how firms develop the cooperative assets by transforming big data resources via the theoretical lens of service-dominant logic. This study offers a new theoretical perspective on value co-creation and an alternative competitive strategy in the era of big data for firms. (C) 2016 The Author(s). Published by Elsevier B.V.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据