期刊
HORTTECHNOLOGY
卷 32, 期 2, 页码 147-157出版社
AMER SOC HORTICULTURAL SCIENCE
DOI: 10.21273/HORTTECH04827-21
关键词
artisanal beverage; hard cider; Malus domestica; Michigan; terroir; Vermont; Washington; Wisconsin
类别
资金
- Agriculture and Food Research Initiative of the U.S. Department of Agriculture, National Institute of Food and Agriculture [2018-68006-28105]
Hard cider is an important and growing part of the U.S. beverage market. This study fills a gap in the literature and finds that cider apple growers face production, distribution, and marketing challenges.
Hard cider is an important and growing part of the U.S. beverage market. Previous research suggests there is an opportunity for growers interested in selling locally grown cider-specific apple (Malus domestica) varieties. However, cider apple growers face production, distribution, and marketing challenges. This article fills a gap in the literature using survey data from four states. We find that growers are interested in expanding cider apple production to supply local craft cider makers, but may be constrained by gaps in current production information, such as how to grow cider varieties. Uncertainty about the regional suitability of different varieties, disease management, and the willingness of cider makers to pay a premium for cider apple production constitute significant concerns. Survey respondents most commonly requested information on horticultural qualities of varieties and disease management. Top marketing needs include the ability to garner premium prices. A regional terroir approach to cider marketing holds promise.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据