Netflix original series, global audiences and discourses of streaming success

This article examines the discourses of streaming success within the television industry by focusing on Netflix and two of the service's original series: Fauda and La Casa de Papel. Using publicly available secondary data through 2019, this analysis argues the transnational platform's efforts to redefine successful television while maintaining a high level of data secrecy necessitate the discursive construction of a global and undifferentiated audience. Yet, rather than representing a break with the past, the discourses of streaming success reveal Netflix to be a television institution attempting to address traditional industry challenges.

Automated summary

This article examines the discourses of streaming success within the television industry by focusing on Netflix's original series "Fauda" and "La Casa de Papel". The analysis argues that Netflix's efforts to redefine successful television and maintain data secrecy necessitate the construction of a global and undifferentiated audience. The discourses of streaming success reveal Netflix as a television institution addressing traditional industry challenges.