3.8 Article

Marketing accountability and marketing automation: evidence from Portugal

相关参考文献

注意:仅列出部分参考文献,下载原文获取全部文献信息。
Article Business

The omni-channel approach: A utopia for companies?

Monika Hajdas et al.

Summary: This study examines the barriers to implementing an omni-channel strategy and proposes a theoretical framework and model to understand the impact of industry drivers. The research finds that the omni-channel approach may be a utopia for some industries and products, even if internal obstacles are reduced.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2022)

Review Business

The evolving role of artificial intelligence in marketing: A review and research agenda

Bozidar Vlacic et al.

Summary: This review explores the research on Intelligent Systems/Artificial Intelligence in marketing, highlighting AI's ability to mimic human behavior and its trajectory in the field. Through Multiple Correspondence Analysis, it identifies various research avenues related to AI adoption, data protection, institutional support, labor market revolution, and marketers' competencies.

JOURNAL OF BUSINESS RESEARCH (2021)

Article Business

Need for touch and haptic imagery: An investigation in online fashion shopping

Susana C. Silva et al.

Summary: This study addresses the importance of compensatory cues for touch information in online garment shopping, finding that verbal haptic information influences haptic imagery and behavioral responses. The study did not find support for the moderating effect of need for touch on haptic imagery, perceived product quality, and purchase intention.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2021)

Article Business

Data-driven marketing for growth and profitability

Balakrishna Grandhi et al.

Summary: Understanding consumer behavior is crucial in the current business environment, and leveraging data driven-marketing can assist organizations in selecting the right customers, retaining and growing them, and maintaining growth and profitability.

EUROMED JOURNAL OF BUSINESS (2021)

Article Business

Engaged to a Robot? The Role of AI in Service

Ming-Hui Huang et al.

Summary: This article presents a strategic framework for using AI to engage customers, based on considerations of nature of service task, service offering, strategy, and process. As AI evolves from mechanical to thinking to feeling, different types of AI should be used for different services. The article provides guidelines for service providers to leverage AI advantages and suggests future research directions.

JOURNAL OF SERVICE RESEARCH (2021)

Article Business

Effectual and causal reasoning in the adoption of marketing automation

Joel Mero (Jarvinen) et al.

INDUSTRIAL MARKETING MANAGEMENT (2020)

Article Business

Internal audits in the digital era: opportunities risks and challenges

Petros Lois et al.

EUROMED JOURNAL OF BUSINESS (2020)

Article Business

Multichannel versus omnichannel: a price-segmented comparison from the fashion industry

Susana C. Silva et al.

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT (2020)

Article Business

Open innovation practices and related internal dynamics: case studies of Italian ICT SMEs

Gabriele Santoro et al.

EUROMED JOURNAL OF BUSINESS (2019)

Article Business

Collaboration: the key to gain value from IT in supply chain

Abdallah Khalaf Alsaad et al.

EUROMED JOURNAL OF BUSINESS (2018)

Article Business

A metrics suite of cloud computing adoption readiness

Robert J. Kauffman et al.

ELECTRONIC MARKETS (2018)

Article Management

Finding Theory-Method Fit: A Comparison of Three Qualitative Approaches to Theory Building

Joel Gehman et al.

JOURNAL OF MANAGEMENT INQUIRY (2018)

Article Business

B2C smart retailing: A consumer-focused value-based analysis of interactions and synergies

Demetris Vrontis et al.

TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE (2017)

Article Agricultural Economics & Policy

Tradition and innovation in Italian wine family businesses

Demetris Vrontis et al.

BRITISH FOOD JOURNAL (2016)

Article Business

Harnessing marketing automation for B2B content marketing

Joel Jarvinen et al.

INDUSTRIAL MARKETING MANAGEMENT (2016)

Article Business

Demonstrating the Value of Marketing

Dominique M. Hanssens et al.

JOURNAL OF MARKETING (2016)

Editorial Material Computer Science, Information Systems

Marketing Automation

Irina Heimbach et al.

BUSINESS & INFORMATION SYSTEMS ENGINEERING (2015)

Article Business

Systematic combining-A decade later

Anna Dubois et al.

JOURNAL OF BUSINESS RESEARCH (2014)

Article Psychology, Applied

Seeking Qualitative Rigor in Inductive Research: Notes on the Gioia Methodology

Dennis A. Gioia et al.

ORGANIZATIONAL RESEARCH METHODS (2013)

Article Business

Transcending innovativeness towards strategic reflexivity

Demetris Vrontis et al.

QUALITATIVE MARKET RESEARCH (2012)

Article Business

Mind-Set Metrics in Market Response Models: An Integrative Approach

Shuba Srinivasan et al.

JOURNAL OF MARKETING RESEARCH (2010)

Article Business

Marketing accountability: Linking marketing actions to financial results

David W. Stewart

JOURNAL OF BUSINESS RESEARCH (2009)

Article Business

Capturing value creation in business relationships: A customer perspective

W Ulaga

INDUSTRIAL MARKETING MANAGEMENT (2003)

Article Business

Marketing productivity - Issues and analysis

JN Sheth et al.

JOURNAL OF BUSINESS RESEARCH (2002)