Understanding the heritage experience: a content analysis of online reviews of World Heritage Sites in Istanbul

This study explores dimensions of heritage tourism experiences utilizing the user-generated content (UGC) on a travel sharing website and offers insight for understanding the factors that can affect the heritage tourists' evaluation of travel experiences at a destination. For this purpose, a content analysis of 5212 heritage experience reviews posted for heritage sites on a UGC travel website, TripAdvisor, is conducted. An analysis of reviews revealed 59 items forming six dimensions that include authenticity, the importance of guides, cultural values, sense of heritage, local hospitality and awe. Theoretical and managerial implications are discussed as well as limitations. Suggestions for further research are provided.

Automated summary

This study examines dimensions of heritage tourism experiences through analyzing user-generated content on a travel sharing website. The analysis of 5212 heritage experience reviews revealed six dimensions including authenticity, importance of guides, cultural values, sense of heritage, local hospitality, and awe. The findings provide insights into factors influencing heritage tourists' evaluation of travel experiences.