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Humanities, Multidisciplinary
She uses men to boost her career: Chinese digital cultures and gender stereotypes of female academics in Zhihu discourses
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Summary: This article explores the stereotyping of female PhDs in Chinese Internet users' discussions about the LM incident. The research findings reveal that Zhihu users often sexualize female PhDs, reflecting the normalization of patriarchal discourses in Chinese academia and beyond. These findings shed light on post-socialist gender politics and the perpetuation of gender essentialism in China in the post-reform era.
SOCIAL SEMIOTICS (2023)
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Consumption as extended carnival on Tmall in contemporary China: a social semiotic multimodal analysis of interactive banner ads
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Summary: This article conducts a social semiotic and multimodal analysis of banner ads in the Chinese context, using the Double 11 shopping carnival on Tmall as an example. The findings reveal that banner ads on Tmall utilize human interactivity, intentionality, persuasion, and value creation to increase online sales and enhance consumers' shopping experience and sociality.
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