期刊
BASIC AND APPLIED SOCIAL PSYCHOLOGY
卷 43, 期 4, 页码 213-225出版社
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/01973533.2021.1917412
关键词
-
In a local government department in the Netherlands, nudges to increase compliance with wearing employee badges were not effective, with some employees holding negative views and finding the nudges paternalistic. This lack of effectiveness may be due to failure to change attitudes about the policy and causing reactance among some employees.
For security reasons, employees of a Dutch local government department needed to wear an identifying lanyard with their employee badge, but compliance with this policy was low. Two nudges to increase compliance were evaluated in a pre-registered natural field experiment using a pre-post design, and a qualitative survey. Bayesian inference provides insufficient support for the effectiveness of the nudges. While more respondents judged the nudges and the lanyard policy positively than negatively, there was substantial negative judgment and incomprehension for both with some employees finding the nudges paternalistic. We hypothesize that the nudges were ineffective because they failed to change attitudes about the policy, and because they led to reactance among some employees. Implications for nudging within organizations are discussed.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据