期刊
HUMAN COMMUNICATION RESEARCH
卷 47, 期 4, 页码 338-363出版社
OXFORD UNIV PRESS INC
DOI: 10.1093/hcr/hqab011
关键词
Affective Disposition Theory; Character Impression Formation Model; Character Interdependence Hypothesis; Moral Judgment; Character Categorization; Narrative; Media Entertainment; Experiment; Multi-level Model; Morally Ambiguous Characters; Moral Continuum Procedure
The simultaneous presence of two characters in a narrative polarizes participants' moral evaluations of character behavior, categorization of the characters as heroic/villainous, and character liking, substantiating the systematic effects of character interdependence on disposition formation.
In two pre-registered studies, we leveraged recent advances to disposition theory to examine whether character judgments are relative. We used a Pilot Study to develop a moral continuum of behaviors for a hypothetical television series. We referenced our established moral continuum to create behavioral sequences that represented two characters descending into immorality. We manipulated whether one or both characters were present in the narrative. The simultaneous presence of both characters polarized participants' moral evaluations of character behavior, categorization of the characters as heroic/villainous, and character liking. Our findings substantiate the systematic effects that character interdependence has on disposition formation. An improved understanding of narrative context can specify when between- and within-character comparisons occur and what effects character interdependence has on disposition theory's processes. We discuss how narrative schemas, character schemas, and character networks can serve as the elements for explicating the role of narrative context in disposition theory.
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