4.6 Article

Explaining the servitization paradox: a configurational theory and a performance measurement framework

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Summary: The study reveals that servitization does not directly affect firm performance for manufacturing firms. However, by considering the organizational structure, human resource management, and corporate culture in the context of servitization, the link between servitization and firm performance can be identified. Proper internal organizational adjustments can help address the complexities brought about by servitization.

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