'From technology adoption to consumption': Effect of pre-adoption expectations from fitness applications on usage satisfaction, continual usage, and health satisfaction

Despite the increasing usage of fitness applications, there is a dearth of research examining how expectations from fitness applications impact people's post-adoption consumption and health satisfaction. A novel research framework, spanning across pre- and post-adoption phases and involving a two-stage data collection, is proposed with additional contextual variables like technology self-efficacy, user-interface quality and perceived privacy, playing an important role in determining the continual usage for fitness applications and subsequent health satisfaction, shaped through pre-adoption expectations. Results of this work, conducted in India, not only enable an extension of the traditional adoption and post-adoption theories into the realm of fitness applications but also provide practitioners with guidance for developing fitness applications that enhance post-adoption engagement.

Automated summary

The research highlights the importance of technology self-efficacy, user-interface quality, and perceived privacy in determining the continual usage and health satisfaction of fitness applications. The study not only extends traditional theories into the realm of fitness applications but also provides guidance for developing fitness applications that enhance post-adoption engagement.