How the destination short video affects the customers' attitude: The role of narrative transportation

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Impact of visual information on online consumer review behavior: Evidence from a hotel booking website

Molan Kim et al.

Summary: Visual information has a positive impact on consumers' responses, but consumer responses may become negative as the number of photos increases.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2021)

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Article Business

Under the Influence: Social Media Influencers' Impact on Response to Corporate Reputation Advertising

Eunjin (Anna) Kim et al.

Summary: Studies indicate that when a commercial is introduced by an influencer, audience's attitudes towards the message and perceived corporate reputation are more positive compared to a commercial presented alone. However, the influencer enhancement effect disappears when sponsorship is disclosed, and the style of the influencer's message (narrative versus non-narrative) also influences response to corporate commercials.

JOURNAL OF ADVERTISING (2021)

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Article Business

Observing viewers' self-reported and neurophysiological responses to message appeal in social media advertisements

Anees Wajid et al.

Summary: This paper compares two methods of evaluating message appeals in social media advertisements, finding that neurophysiological methods provide unique insights into emotional appeal. Results show differences in perceived emotional content between neurophysiological and self-reported methods. These findings have implications for marketers in measuring and influencing consumer response in social media advertising.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2021)

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Article Business

Modeling consumer engagement on social networking sites: Roles of attitudinal and motivational factors

Ainsworth Anthony Bailey et al.

Summary: This study evaluates consumer engagement behaviors in social networking by examining motivations for social media use and their impact on attitudes toward social networking sites. The study found that motivations such as social facilitation, participating and socializing, and information positively influenced general attitudes toward social networking sites, which in turn affected attitudes toward marketers' social networking sites and subsequent consumer engagement behaviors.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2021)

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Article Business

When I feel invaded, I will avoid it: The effect of advertising invasiveness on consumers' avoidance of social media advertising

Xingchen Niu et al.

Summary: This study conducted research on Chinese consumers and found that space invasiveness has a stronger impact on advertising irritation than attention invasiveness, leading to advertising avoidance. Psychological ownership moderates the relationship between social influence and space invasiveness.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2021)

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Article Business

Restorative experiences and online tourists' willingness to pay a price premium in an augmented reality environment

Tseng-Lung Huang

Summary: This study examines the impact of empowerment features in augmented reality on online tourists, finding that these features trigger a restorative experience which enhances immersion and willingness to pay a premium price.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2021)

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Article Computer Science, Cybernetics

Memory of virtual experiences: Role of immersion, emotion and sense of presence

Lenaic B. Cadet et al.

INTERNATIONAL JOURNAL OF HUMAN-COMPUTER STUDIES (2020)

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Storytelling by medical tourism agents and its effect on trust and behavioral intention

Sang Hyuck Kim et al.

JOURNAL OF TRAVEL & TOURISM MARKETING (2020)

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The role of storytelling in advertising: Consumer emotion, narrative engagement level, and word-of-mouth intention

Jin-Ae Kang et al.

JOURNAL OF CONSUMER BEHAVIOUR (2020)

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Article Business

Mini-film advertising and digital brand engagement: the moderating effects of drama and lecture

Malgorzata Karpinska-Krakowiak et al.

INTERNATIONAL JOURNAL OF ADVERTISING (2020)

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Article Hospitality, Leisure, Sport & Tourism

Experimental investigation of the impact of a destination promotional video with physiological and self-reported measures

Rafael Guerrero-Rodriguez et al.

TOURISM MANAGEMENT PERSPECTIVES (2020)

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Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect

Tom van Laer et al.

JOURNAL OF BUSINESS RESEARCH (2019)

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Article Environmental Studies

Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels

Kyungin Ryu et al.

TOURISM MANAGEMENT (2019)

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Article Social Sciences, Interdisciplinary

Does customer co-creation value lead to electronic word-of-mouth? An empirical study on the short-video platform industry

Xing-Zheng Xie et al.

SOCIAL SCIENCE JOURNAL (2019)

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Boomerang effect of incentive reminders during shopping trips

Atul Kulkarni et al.

JOURNAL OF CONSUMER MARKETING (2019)

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Article Hospitality, Leisure, Sport & Tourism

A netnography of war heritage sites' online narratives: user-generated content and destination marketing organizations communication at comparison

Anna Irimias et al.

INTERNATIONAL JOURNAL OF CULTURE TOURISM AND HOSPITALITY RESEARCH (2018)

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Narrative Transportation and Paratextual Features of Social Media in Viral Advertising

Yuri Seo et al.

JOURNAL OF ADVERTISING (2018)

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Why Narrative Ads Work: An Integrated Process Explanation

Eunjin (Anna) Kim et al.

JOURNAL OF ADVERTISING (2017)

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Article Hospitality, Leisure, Sport & Tourism

Exploring the relationship between emotions and memorable tourism experiences through narratives.

Rocco Servidio et al.

TOURISM MANAGEMENT PERSPECTIVES (2016)

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Article Hospitality, Leisure, Sport & Tourism

'Does it Really Affect Me?' Tourism Destination Narratives, Destination Image, and the Intention to Visit: Examining the Moderating Effect of Narrative Transportation

Jehn-Yih Wong et al.

INTERNATIONAL JOURNAL OF TOURISM RESEARCH (2016)

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Article Business

Narrative, transportation and advertising

Jean Marie Brechman et al.

INTERNATIONAL JOURNAL OF ADVERTISING (2015)

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Article Communication

Spoiler Alert: Consequences of Narrative Spoilers for Dimensions of Enjoyment, Appreciation, and Transportation

Benjamin K. Johnson et al.

COMMUNICATION RESEARCH (2015)

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Article Business

How consumer reviews persuade through narratives

Anne Hamby et al.

JOURNAL OF BUSINESS RESEARCH (2015)

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The persuasive effectiveness of mini-films: Narrative transportation and fantasy proneness

Tsai Chen

JOURNAL OF CONSUMER BEHAVIOUR (2015)

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Article Business

The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation

Tom van Laer et al.

JOURNAL OF CONSUMER RESEARCH (2014)

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Article Business

Narrative online advertising: identification and its effects on attitude toward a product

Russell K. H. Ching et al.

INTERNET RESEARCH (2013)

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Narrative ads: The effect of argument strength and story format

Nai-Hwa Lien et al.

JOURNAL OF BUSINESS RESEARCH (2013)

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The Role of Immersion and Narrative in Mediated Presence: The Virtual Hospital Experience

Alessandra Gorini et al.

CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING (2011)

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IS SELF-CHARACTER SIMILARITY ALWAYS BENEFICIAL? The Moderating Role of Immersion in Product Placement Effects

Namita Bhatnagar et al.

JOURNAL OF ADVERTISING (2011)

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Narrative and Persuasion in Fashion Advertising

Barbara J. Phillips et al.

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Transportation and Need for Affect in Narrative Persuasion: A Mediated Moderation Model

Markus Appel et al.

MEDIA PSYCHOLOGY (2010)

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Testing the Impact of a Promotional Video on Destination Image Change: Application of China as a Tourism Destination

Amir Shani et al.

INTERNATIONAL JOURNAL OF TOURISM RESEARCH (2010)

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Article Communication

Pathways to Persuasion: Cognitive and Experiential Responses to Health-Promoting Mass Media Messages

Sally M. Dunlop et al.

COMMUNICATION RESEARCH (2010)

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TEMPORAL CONSTRUAL IN ADVERTISING The Moderating Role of Temporal Orientation and Attribute Importance in Consumer Evaluations

Brett A. S. Martin et al.

JOURNAL OF ADVERTISING (2009)

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Article Communication

Examining the role of trait reactance and sensation seeking on perceived threat, state reactance, and reactance restoration

Brian L. Quick et al.

HUMAN COMMUNICATION RESEARCH (2008)

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Article Business

Self-referencing and persuasion: Narrative transportation versus analytical elaboration

Jennifer Edson Escalas

JOURNAL OF CONSUMER RESEARCH (2007)

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Article Communication

The Reactance Restoration Scale (RRS): A Measure of Direct and Indirect Restoration

Brian L. Quick et al.

COMMUNICATION RESEARCH REPORTS (2007)

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Reactance to recommendations: When unsolicited advice yields contrary responses

GJ Fitzsimons et al.

MARKETING SCIENCE (2004)

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Article Communication

Understanding media enjoyment: The role of transportation into narrative worlds

MC Green et al.

COMMUNICATION THEORY (2004)

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Imagine yourself in the product - Mental simulation, narrative transportation, and persuasion

JE Escalas

JOURNAL OF ADVERTISING (2004)

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Article Business

Forced exposure and psychological reactance: Antecedents and consequences of the perceived intrusiveness of pop-up ads

SM Edwards et al.

JOURNAL OF ADVERTISING (2002)

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Article Psychology, Social

The role of transportation in the persuasiveness of public narratives

MC Green et al.

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY (2000)

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How the destination short video affects the customers' attitude: The role of narrative transportation

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