期刊
TOURISM MANAGEMENT
卷 84, 期 -, 页码 -出版社
ELSEVIER SCI LTD
DOI: 10.1016/j.tourman.2020.104243
关键词
Environmental behaviour; Values; Interpretation; Wildlife tourism
资金
- Australian Research Council [LP150100266]
- Australian Research Council [LP150100266] Funding Source: Australian Research Council
The research investigates how to design interpretation that appeals to visitors with different value priorities and identify elements that are most likely to appeal to and influence their environmental behavior.
Visitors to zoos and aquariums have diverse backgrounds, motivations, prior knowledge and life perspectives; however, for practical reasons, traditional interpretive methods do not allow for a nuanced approach that targets different visitor groups. Interpretation designed to appeal to the majority of visitors, who prioritize SelfTranscendence values (placing the welfare of others and of nature above self-interests), may not resonate well with those who prioritize different values. This paper explores how visitors with different value priorities respond to environmental interpretation, and identifies elements most likely to appeal to, and influence, their environmental behaviour. A total of 109 participants, selected by their value priorities, participated in 16 focus group interviews at 12 zoos and aquariums in Australia, Canada, and USA. Findings are distilled into a valuesbased interpretation matrix enabling the design of interpretation that connects with and builds on the motivations and value priorities important to a range of different visitors.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据