期刊
JOURNAL OF BUSINESS RESEARCH
卷 132, 期 -, 页码 170-185出版社
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jbusres.2021.04.028
关键词
User engagement; Gamification; Mobile apps; Self-system model of motivational development
类别
资金
- Spanish Ministry of Economy, Industry and Competitiveness [ECO201782103P]
- European Regional Development Fund [ECO2017-82103-P]
- Government of Aragon (GENERES Group) - FEDER 2014-2020 'Building Europe from Aragon' [S54_20R]
- [FPU19/01471]
Drawing on the self-system model of motivational development, this study investigates how gamification might foster user engagement and positive marketing outcomes. The results showed that gamification increases user engagement through satisfaction of the needs for competence, autonomy and relatedness, leading to greater intention to use, disseminate WOM about, and to positively rate, the app. The study provides theoretical and practical implications for designing more effective gamified mobile apps.
Organizations are increasingly making use of gamification to enhance users' engagement with their mobile apps. However, more research into the mechanisms that facilitate user engagement and its consequences is needed. Drawing on the self-system model of motivational development, this study investigates how gamification might foster user engagement and positive marketing outcomes. Data from 276 users of a mobile gamified app were analyzed using partial least squares regression. The results showed that gamification increases user engagement through satisfaction of the needs for competence, autonomy and relatedness. User engagement, in turn, leads to greater intention to use, disseminate WOM about, and to positively rate, the app. Finally, this study provides a number of theoretical and practical implications that can help developers design more effective gamified mobile apps.
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