期刊
SUSTAINABILITY
卷 13, 期 18, 页码 -出版社
MDPI
DOI: 10.3390/su131810047
关键词
online consumption; offline consumption; ordered probit model; semi-parametric estimation
资金
- Fundamental Research Funds for Central Universities [SWU1909017]
This article analyzes the impact mechanism of online consumption on offline consumption and finds that consumers with online consumption experience are more likely to consume again, driving overall consumption growth and promoting offline consumption growth through capital effect, complementarity effect, and psychologic effect. In general, online consumption and offline consumption have achieved integrated development.
Online consumption not only is an economic phenomenon, but also has a profound impact on offline consumption. Under this context, this article analyzes the mechanism of how they influence offline consumption and puts forward research hypotheses. China Household Financial Survey (CHFS) data and a semi-parametric ordered probit estimation method are used empirical tests. The results indicate that consumers with online consumption experience are very likely to consume again. The scale of online consumption not only drives the increase of overall consumption, but also promotes the growth of offline consumption via capital effect, complementarity effect, and psychologic effect. In general, online consumption and offline consumption have achieved integrated development.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据