期刊
MARINE POLLUTION BULLETIN
卷 169, 期 -, 页码 -出版社
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.marpolbul.2021.112525
关键词
Plastic pollution; Blogging; Family lifestyle; Engagement; Social media
资金
- BeMed via the micro-initiatives 2018 [1815.3-10]
Raising awareness and engaging the public are crucial in reducing the demand, use, and pollution associated with plastic in daily life. Collaborating with professional bloggers to post about specific plastic-related topics can attract more attention and participation, encouraging the development of thematic campaigns.
Awareness raising and public engagement are key steps towards the reduction of demand, use and pollution related to plastic in everyday life. However, people not already active in this respect, nor seeking information about, may remain excluded from the main information flow. We therefore involved a professional blogger-posting on family lifestyle and travel with children-in the preparation of six thematic posts, each one dealing with a specific plastic-related topic. Given the size and the target of the initiative, results were considered in a small data approach: social-media parameters such as reaches and engagements overall aligned with blog fol-lowers' expected response in terms of engagement rates. However, high fluctuations were recorded, depending on the post topic. Such potential to reach blog readers and to highlight gaps at fine scale is encouraging the collaborations of professional bloggers with thematic campaigns, developed together with specialists of the topics considered.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据