相关参考文献
注意:仅列出部分参考文献,下载原文获取全部文献信息。Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales
Elham Yazdani et al.
MARKETING SCIENCE (2018)
The timing of version releases: A dynamic duopoly model
Ron N. Borkovsky
QME-QUANTITATIVE MARKETING AND ECONOMICS (2017)
Competitive Advantage Through Engagement
V. Kumar et al.
JOURNAL OF MARKETING RESEARCH (2016)
Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation
Seshadri Tirunillai et al.
JOURNAL OF MARKETING RESEARCH (2014)
Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales
Tanya (Ya) Tang et al.
JOURNAL OF MARKETING (2014)
How Online Product Reviews Affect Retail Sales: A Meta-analysis
Kristopher Floyd et al.
JOURNAL OF RETAILING (2014)
The Impact of New Product Introduction on Plant Productivity in the North American Automotive Industry
Anandasivam Gopal et al.
MANAGEMENT SCIENCE (2013)
The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter?
Nga N. Ho-Dac et al.
JOURNAL OF MARKETING (2013)
What drives consumers to spread electronic word of mouth in online consumer-opinion platforms
Christy M. K. Cheung et al.
DECISION SUPPORT SYSTEMS (2012)
How Does the Variance of Product Ratings Matter?
Monic Sun
MANAGEMENT SCIENCE (2012)
A comparison of two methods of teaching reflective ability in Year 3 medical students
Louise Aronson et al.
MEDICAL EDUCATION (2012)
Online Product Opinions: Incidence, Evaluation, and Evolution
Wendy W. Moe et al.
MARKETING SCIENCE (2012)
Sequential and Temporal Dynamics of Online Opinion
David Godes et al.
MARKETING SCIENCE (2012)
Integrated Product Architecture and Pricing for Managing Sequential Innovation
Vish Krishnan et al.
MANAGEMENT SCIENCE (2011)
The Value of Social Dynamics in Online Product Ratings Forums
Wendy W. Moe et al.
JOURNAL OF MARKETING RESEARCH (2011)
Bargaining with Arrival of New Traders
William Fuchs et al.
AMERICAN ECONOMIC REVIEW (2010)
Dynamic Effects Among Movie Ratings, Movie Revenues, and Viewer Satisfaction
Sangkil Moon et al.
JOURNAL OF MARKETING (2010)
The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets
Pradeep K. Chintagunta et al.
MARKETING SCIENCE (2010)
Firm-Created Word-of-Mouth Communication: Evidence from a Field Test
David Godes et al.
MARKETING SCIENCE (2009)
Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site
Michael Trusov et al.
JOURNAL OF MARKETING (2009)
Do online reviews matter? - An empirical investigation of panel data
Wenjing Duan et al.
DECISION SUPPORT SYSTEMS (2008)
Design architecture and introduction timing for rapidly improving industrial products
Karthik Ramachandran et al.
M&SOM-MANUFACTURING & SERVICE OPERATIONS MANAGEMENT (2008)
Online consumer review: Word-of-mouth as a news element of marketing communication mix
Yubo Chen et al.
MANAGEMENT SCIENCE (2008)
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth
Julian Villanueva et al.
JOURNAL OF MARKETING RESEARCH (2008)
Self-Selection and Information Role of Online Product Reviews
Xinxin Li et al.
INFORMATION SYSTEMS RESEARCH (2008)
Do online reviews affect product sales? The role of reviewer characteristics and temporal effects
Nan Hu et al.
INFORMATION TECHNOLOGY & MANAGEMENT (2008)
Examining the relationship between reviews and sales: The role of reviewer identity disclosure in electronic markets
Chris Forman et al.
INFORMATION SYSTEMS RESEARCH (2008)
The dynamics of online word-of-mouth and product sales - An empirical investigation of the movie industry
Wenjing Duan et al.
JOURNAL OF RETAILING (2008)
Measuring word of mouth's impact on theatrical movie admissions
Charles C. Moul
JOURNAL OF ECONOMICS & MANAGEMENT STRATEGY (2007)
Innovation and the durable goods monopolist: The optimality of frequent new-version releases
Ramesh Sankaranarayanan
MARKETING SCIENCE (2007)
Exploring the value of online product reviews in forecasting sales: The case of motion pictures
Chrysanthos Dellarocas et al.
JOURNAL OF INTERACTIVE MARKETING (2007)
The influence of recommendations and consumer reviews on evaluations of websites
Nanda Kumar et al.
INFORMATION SYSTEMS RESEARCH (2006)
When online reviews meet hyperdifferentiation: A study of the craft beer industry
Eric K. Clemons et al.
JOURNAL OF MANAGEMENT INFORMATION SYSTEMS (2006)
The effect of word of mouth on sales: Online book reviews
Judith A. Chevalier et al.
JOURNAL OF MARKETING RESEARCH (2006)
Evaluating pricing strategy using e-commerce data: Evidence and estimation challenges
Anindya Ghose et al.
STATISTICAL SCIENCE (2006)
A statistical measure of a population's propensity to engage in post-purchase online word-of-mouth
Chrysanthos Dellarocas et al.
STATISTICAL SCIENCE (2006)
The boundaries of loss aversion
N Novemsky et al.
JOURNAL OF MARKETING RESEARCH (2005)
Using online conversations to study word-of-mouth communication
D Godes et al.
MARKETING SCIENCE (2004)
Consumer surplus in the digital economy: Estimating the value of increased product variety at Online booksellers
E Brynjolfsson et al.
MANAGEMENT SCIENCE (2003)
Pricing for a durable-goods monopolist under rapid sequential innovation
LJ Kornish
MANAGEMENT SCIENCE (2001)
Marketing-mix variables and the diffusion of successive generations of a technological innovation
PJ Danaher et al.
JOURNAL OF MARKETING RESEARCH (2001)
The neo-Luddite's lament: excessive upgrades in the software industry
G Ellison et al.
RAND JOURNAL OF ECONOMICS (2000)