期刊
ENGINEERING APPLICATIONS OF ARTIFICIAL INTELLIGENCE
卷 104, 期 -, 页码 -出版社
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.engappai.2021.104327
关键词
Case-based reasoning; Fog Computing; Virtual agents; Artificial intelligence; Fintech; Commercial banking
类别
资金
- Ministry of Education of the Junta de Castilla y Leon
- European Social Fund
- University of Salamanca
By adhering to data ethics and respecting clients' privacy, the banking sector can use available data to provide personalized services. Intelligent recommender systems and specialized technological architectures support this initiative. Through a case study, it has been demonstrated that recommendations based on user profiles, previous ratings, and additional knowledge can enhance user satisfaction.
Following data ethics and respecting the clients' privacy, the banking environment can use the client data that is available to them to offer personalized services to its clients. Intelligent recommender systems can support this attempt through specialized technological architectures. This article proposes the inclusion of CEBRA (CasE-Based Reasoning Application), a case-based reasoning system oriented to commercial banking, in a Fog Computing architecture coordinated by virtual agents. Throughout this article, the model of this architecture is presented and its life cycle is described, and improvements are proposed through the incorporation of several techniques in the retrieve and reuse phases, including the extraction of interests expressed by users on their social network profiles and collaborative filtering systems. A comprehensive case study has been carried out and a dataset of 60,000 cases has been generated to evaluate CEBRA. As a result, the Recommender System is presented, by including, the recommendation algorithm and a REST interface for its use. The recommendations are based on the user's profile, previous ratings and/or additional knowledge such as the user's contextual information. The proposal takes advantage of contextual information to support the promotion of banking and financial products, improving user satisfaction.
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