期刊
EUROPEAN REVIEW OF AGRICULTURAL ECONOMICS
卷 44, 期 2, 页码 255-284出版社
OXFORD UNIV PRESS
DOI: 10.1093/erae/jbw017
关键词
carbon emissions; locally grown products; natural field experiment; terroir; social influence
资金
- European Community
- Autonomous Province of Trento
- Autonomous Province of Trento [PCOFUND-GA-2008-226070]
We use a natural field experiment to investigate the effect of information about locally grown products on purchase decisions. We consider information on two product characteristics: quality as a function of terroir and reduced carbon emissions resulting from shorter transportation distances. The greatest effect on purchase behaviour is seen in the response of females to information on reduced carbon emissions. Additionally, we explore whether social influence due to the presence of others affects purchase decisions. We find some evidence that social influence 'nudges' consumers toward locally grown products.
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