期刊
PREVENTIVE VETERINARY MEDICINE
卷 188, 期 -, 页码 -出版社
ELSEVIER
DOI: 10.1016/j.prevetmed.2020.105238
关键词
Theory of planned behaviour; Behavioural biases; Mange; Macrocyclic lactones resistance; Farmers? adoption of diagnostic tools; Focus group studies
资金
- Ghent University, Belgium [BOF24J2016000402]
- Research Foundation-Flanders, Belgium [FWO.3E0.2015.0035.01]
Farmers' adoption intention of diagnostic tools is influenced by beliefs and behavioral biases such as positive attitudes towards acaricides use, risk perception of acaricide resistance, economic reasons, and optimism bias. Veterinarians play a key role in implementing diagnostic tools, while the opinions of colleague-farmers also affect decision-making.
Macrocyclic lactone resistance in Psoroptes ovis mites, causing psoroptic mange, is emerging in beef cattle. Therefore, diagnostic tools that can indicate macrocyclic lactone resistance should be implemented at farms in order to control these parasitic infections and slow down emerging resistance. Unfortunately, the adoption of such tools remains relatively poor. This study explores which beliefs, and behavioural biases that misconstrue these beliefs, underlie farmers? adoption intention. Five semi-structured focus groups were conducted with Belgian Blue cattle farmers (n = 38). Inductive analysis revealed that farmers? positive attitudes towards acaricides use and risk perception towards acaricide resistance made them rather reluctant to implement diagnostic tools. In addition, farmers? susceptibility to acaricide resistance occurring on their farm was weakened by the optimism and availability bias. Deductive analysis revealed that economic reasons, usefulness of the diagnostic tool and contribution to animal wellbeing motivated farmers to adopt such tools (i.e., behavioural beliefs). However, the loss aversion and time discounting bias weakened farmers? beliefs related to economic reasons. The veterinarian was seen as the responsible actor for implementing diagnostic tools, while colleague-farmers? opinion related to the diagnostic tool was also valued (i.e., normative beliefs). The latter belief was strengthened by the bandwagon-effect bias. Farmers? beliefs about economic costs related to the diagnostic tool tended to hinder adoption intention, while the veterinarian?s assistance motivated farmers to implement such tools (i.e., control beliefs). The loss aversion bias also strengthened farmers? control beliefs related to the diagnostic tools? perceived costs. As such, this article provides more insights into the (ir)rational factors shaping farmers? intention to adopt diagnostic tools. These insights might help animal health organisations to design communication strategies to stimulate the adoption of diagnostic tools on beef cattle farms.
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