Understanding trust in ms-commerce: The roles of reported experience, linguistic style, profile photo, emotional, and cognitive trust

This paper examines what influences trust in mobile social commerce environment. Drawing on trust-based acceptance model (i.e. cognitive and emotional trust) and online review features (i.e. profile photo, linguistic style, and reported experience), we examine how these factors affect trust in mobile social commerce. Hypotheses were tested using survey data. The results of our model showed that there are significant influences of profile photo, reported experience, cognitive, and emotional trust towards trust in ms-commerce. This work contributes to existing literature by examining the roles of previous trust in mobile payments and online reviews on trust in mobile social commerce.

Automated summary

This study examined the factors influencing trust in mobile social commerce, with a focus on the trust-based acceptance model and online review features. The results indicated that profile photo, reported experience, cognitive trust, and emotional trust significantly influence trust in mobile social commerce. This work contributes to the literature by highlighting the roles of previous trust in mobile payments and online reviews on trust in mobile social commerce.