Coordination between rural supermarket chains and farmers' consumption behaviour - based on AHP evaluation model

Based on the coordination problem between Chinese rural supermarket chains and farmers' consumption behaviour, this paper uses the analytic hierarchy process (AHP) to construct the evaluation system of coordination between rural supermarket chains and farmers' consumption behaviour. The results show that although the coordination degree between rural supermarket chains and farmers' consumption behaviour is generally on the rise, it fluctuates relatively in the past 12 years, which does not meet the relative effectiveness required by the evaluation model. This shows that the coordination between rural supermarket chains and farmers' consumption behaviour still needs to be further improved. Finally, it puts forward specific strategies to improve the coordinated development of China's rural chain supermarkets and farmers' consumption behaviour.

Automated summary

This paper uses the AHP method to construct an evaluation system for the coordination between rural supermarket chains and farmers' consumption behavior. The results show that while the coordination degree is generally increasing, there are fluctuations and further improvement is needed.