期刊
SUSTAINABILITY
卷 13, 期 3, 页码 -出版社
MDPI
DOI: 10.3390/su13031185
关键词
Airbnb; extended technology acceptance model; intention to repurchase; trust; ease of use; usefulness
资金
- Ministry of Education of the Republic of Korea
- National Research Foundation of Korea [NRF-2019S1A3A2098438]
This research investigates the accountability of the extended technology acceptance model (TAM) in the sharing accommodation platform service domain, finding that network externalities are essential for trust and interactivity, interactivity influences ease of use and usefulness, and usefulness is affected by trust and interactivity. Additionally, a positive association between usefulness and intention to repurchase is revealed.
The purpose of this research is to investigate the accountability of the extended technology acceptance model (TAM) in the domain of sharing accommodation platform service. Based on TAM, this research derived attributes such as network externalities, trust, interactivity, ease of use, usefulness, and intention to repurchase. This study selects Airbnb as the context. A survey was adopted as the main instrument of this research. The total number of valid observations is 450. For the data analysis, this study conducted frequency analysis, confirmatory factor analysis, correlation matrix, reliability test, and path analysis using structural equation modeling. The results show that network externalities are essential to account for trust and interactivity. In addition, the results show that interactivity is an influential element to both ease of use and usefulness. Moreover, usefulness is affected by trust and interactivity. Furthermore, this research reveals the positive association between usefulness and intention to repurchase.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据