期刊
JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS
卷 22, 期 1, 页码 102-129出版社
ASSOC INFORMATION SYSTEMS
DOI: 10.17705/1jais.00655
关键词
Digital Transformation; IT-Enabled Organizational Transformation; Organizational Identity; Value Proposition; Imposition; Reconciliation; Digital Technology; Process Model
Digital transformation and IT-enabled organizational transformation differ in terms of value proposition and organizational identity. Digital transformation involves redefining an organization's value proposition and the emergence of a new identity, while IT-enabled organizational transformation focuses on supporting the value proposition and enhancing the existing identity.
Although digital transformation offers a number of opportunities for today's organizations, information systems scholars and practitioners struggle to grasp what digital transformation really is, particularly in terms of how it differs from the well-established concept of information technology (IT)-enabled organizational transformation. By integrating literature from organization science and information systems research with two longitudinal case studies-one on digital transformation, the other on IT-enabled organizational transformation-we develop an empirically grounded conceptualization that sets these two phenomena apart. We find that there are two distinctive differences: (1) digital transformation activities leverage digital technology in (re)defining an organization's value proposition, while IT-enabled organizational transformation activities leverage digital technology in supporting the value proposition, and (2) digital transformation involves the emergence of a new organizational identity, whereas IT-enabled organizational transformation involves the enhancement of an existing organizational identity. We synthesize these arguments in a process model to distinguish the different types of transformations and propose directions for future research.
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