期刊
JOURNAL OF EQUINE VETERINARY SCIENCE
卷 99, 期 -, 页码 -出版社
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jevs.2020.103357
关键词
Horse; Consumer; Palatability; Preference; Olfaction
资金
- Manna Pro Products, LLC, Chesterfield, MO, United States
This study compared preferences for treats of horses and horse owners, finding no significant difference in treat consumption between horses, but differences in appearance, texture, size, and purchase intent were noted between horse owners.
Despite its importance to product development, few data compare preferences for horses with human consumers. The objectives of this research were to compare treat preferences of horses against horse owners. Product A was a disk-shaped cinnamon -flavored flax-based treat, and product B was a textured apple -flavored oat-based treat. Horses were presented with two treat products in a paired preference test which comprised separate olfaction and consumption periods. Consumers evaluated the treats separately for purchase intent as well as hedonic testing of sensory attributes. No difference was observed for first product sniffed, consumed, or finished during the horse preference test. However, moderate positive correlations were observed between first product sniffed and consumed (P = .01, ? = 0.40) as well as first product consumed and finished (P < .01, ? = 0.48). Horse owners rated product A lower in appearance, texture, size, and purchase intent (P < .01) than product B. These results indicate that consumer testing for animal food should be considered during product development. (c) 2020 Published by Elsevier Inc.
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