Creative idea diffusion model in the multiplex network with consideration of multiple channels

This paper aims to study how to promote creative idea diffusion by using multiple chan-nels. A variety of main communication channels, which are face to face communication channel at work, online communication channel in enterprise social media and electronic communication channel in non-working time, are considered. We propose an idea diffu-sion model in a multiplex network with the three channels. Furthermore, the threshold R of idea diffusion is obtained. If R 0 < 1 , we can conclude that the free equilibrium without an idea in the multiplex network composed of the three channels is globally asymptoti-cally stable; if R 0 > 1 , we prove that the creative idea spreads continuously in this system. Numerical simulations show that the speed of diffusion is fast and the scope of diffusion wide among individuals when the average times of communication by using any of three channels in unit time are basically the same. If individuals communicate the creative idea only by using one or two online channels and ignore the offline communication channel at work, the diffusion of this creative idea is likely to be seriously hindered. (c) 2021 Elsevier B.V. All rights reserved.

Automated summary

This paper explores how to promote creative idea diffusion through multiple channels, proposing a model in a multiplex network with three channels and obtaining the threshold of idea diffusion. The study shows that communication through various channels is essential for fast and wide diffusion of creative ideas, while neglecting offline communication at work can hinder the spread of ideas.