期刊
DECISION SUPPORT SYSTEMS
卷 86, 期 -, 页码 95-108出版社
ELSEVIER
DOI: 10.1016/j.dss.2016.04.001
关键词
Literature review; Social commerce; Social networking sites; Consumer behavior; Decision-making process; Stimulus-organism-response model
类别
资金
- National Natural Science Foundation of China [71201149]
- Fundamental Research Funds for the Central Universities of China [WK2040160013]
- Mitacs Canada [310331-110199]
- Natural Sciences and Engineering Research Council of Canada [210005-110199-2001]
The emergence of social commerce has brought substantial changes to both businesses and consumers. Hence, understanding consumer behavior in the context of social commerce has become critical for companies that aim to better influence consumers and harness the power of their social ties. Given that research on this issue is new and largely fragmented, it will be theoretically important to evaluate what has been studied and derive meaningful insights through a structured review of the literature. In this study, we conduct a systematic review of social commerce studies to explicate how consumers behave on social networking sites. We classify these studies, discuss noteworthy theories, and identify important research methods. More importantly, we draw upon the stimulus-organism-response model and the five-stage consumer decision-making process to propose an integrative framework for understanding consumer behavior in this context. We believe that this framework can provide a useful basis for future social commerce research. (c) 2016 Elsevier B.V. All rights reserved.
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