4.6 Article

Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective

相关参考文献

注意:仅列出部分参考文献,下载原文获取全部文献信息。
Article Management

Bundling decisions in a two-product duopoly - Lead or follow?

Shu Zhou et al.

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH (2020)

Article Computer Science, Interdisciplinary Applications

Coordinated non-monetary sales promotions: Buy one get one free contract

Jafar Heydari et al.

COMPUTERS & INDUSTRIAL ENGINEERING (2020)

Article Management

Pricing and Product-bundling Strategies for E-commerce Platforms with Competition

Xiaogang Lin et al.

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH (2020)

Article Operations Research & Management Science

Bundle pricing strategies for two complementary products with different channel powers

Raghu Nandan Giri et al.

ANNALS OF OPERATIONS RESEARCH (2020)

Article Management

Return and refund policy for product and core service bundling in the dual-channel supply chain

Zichen Zhang et al.

INTERNATIONAL TRANSACTIONS IN OPERATIONAL RESEARCH (2019)

Article Operations Research & Management Science

Decentralization versus coordination in competing supply chains under retailers' extended warranties

Jianhua Ma et al.

ANNALS OF OPERATIONS RESEARCH (2019)

Article Engineering, Multidisciplinary

COORDINATING THE SUPPLIER-RETAILER SUPPLY CHAIN UNDER NOISE EFFECT WITH BUNDLING AND INVENTORY STRATEGIES

Ata Allah Taleizadeh et al.

JOURNAL OF INDUSTRIAL AND MANAGEMENT OPTIMIZATION (2019)

Article Business

Cooperative Search Advertising

Xinyu Cao et al.

MARKETING SCIENCE (2019)

Article Operations Research & Management Science

Optimal Pricing of competing retailers under uncertain demand-a two layer supply chain model

Arpita Roy et al.

ANNALS OF OPERATIONS RESEARCH (2018)

Article Engineering, Industrial

Optimal bundling under imperfect competition

Adriana Vamosiu

INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS (2018)

Article Computer Science, Cybernetics

Bundling strategies for complementary products in a horizontal supply chain

Qingyun Xu et al.

KYBERNETES (2018)

Article Business

Examining price and service competition among retailers in a supply chain under potential demand disruption

Syed Mithun Ali et al.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2018)

Article Operations Research & Management Science

A fuzzy multiple-attribute decision making model to evaluate new product pricing strategies

Adil Baykasoglu et al.

ANNALS OF OPERATIONS RESEARCH (2017)

Article Management

Optimal pricing and composition of multiple bundles: A two-step approach

Alejandro Cataldo et al.

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH (2017)

Article Economics

COMPETITIVE BUNDLING

Jidong Zhou

ECONOMETRICA (2017)

Article Computer Science, Interdisciplinary Applications

Joint-advertising for collection of returned products in a closed-loop supply chain under uncertain environment

Sarat Kumar Jena et al.

COMPUTERS & INDUSTRIAL ENGINEERING (2017)

Article Economics

Bundling and joint marketing by rival firms

Thomas D. Jeitschko et al.

JOURNAL OF ECONOMICS & MANAGEMENT STRATEGY (2017)

Article Management

Bundling of Vertically Differentiated Products in a Supply Chain

Minghui Ma et al.

DECISION SCIENCES (2017)

Article Business

Pricing Strategies for Hybrid Bundles: Analytical Model and Insights

Jeffrey Meyer et al.

JOURNAL OF RETAILING (2016)

Article Engineering, Industrial

Joint advertising, pricing and collection decisions in a closed-loop supply chain

Xianpei Hong et al.

INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS (2015)

Article Computer Science, Information Systems

Bundling Effects on Variety Seeking for Digital Information Goods

Gediminas Adomavicius et al.

JOURNAL OF MANAGEMENT INFORMATION SYSTEMS (2015)

Article Management

The more the better? Optimal degree of supply-chain cooperation between competitors

Hubert Pun

JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY (2015)

Article Management

Free or bundled: Channel selection decisions under different power structures

Xu Chen et al.

OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE (2015)

Article Operations Research & Management Science

A road map to new product success: warranty, advertisement and price

Arda Yenipazarli

ANNALS OF OPERATIONS RESEARCH (2015)

Article Business

Price competition in retailing: The importance of the price density function

Sylvain P. C. Willart

JOURNAL OF RETAILING AND CONSUMER SERVICES (2015)

Article Business

Product bundling or reserved product pricing? Price discrimination with myopic and strategic consumers

Ashutosh Prasad et al.

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING (2015)

Article Business

Strategic Role of Retailer Bundling in a Distribution Channel

Qingning Cao et al.

JOURNAL OF RETAILING (2015)

Article Engineering, Industrial

Price competition and co-operation in a duopoly closed-loop supply chain

Sarat Kumar Jena et al.

INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS (2014)

Article Engineering, Manufacturing

Advertising in Asymmetric Competing Supply Chains

Bin Liu et al.

PRODUCTION AND OPERATIONS MANAGEMENT (2014)

Article Business

Bundling products to success: The influence of complementarity and advertising

Ruiliang Yan et al.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2014)

Article Engineering, Industrial

Numerical investigation on mixed bundling and pricing of information products

Minqiang Li et al.

INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS (2013)

Article Business

Pure Components versus Pure Bundling in a Marketing Channel

Marina Girju et al.

JOURNAL OF RETAILING (2013)

Article Information Science & Library Science

Information Technology Competencies, Organizational Agility, and Firm Performance: Enabling and Facilitating Roles

Anindita Chakravarty et al.

INFORMATION SYSTEMS RESEARCH (2013)

Article Computer Science, Artificial Intelligence

Sell by bundle or unit?: Pure bundling versus mixed bundling of information goods

Wendy Hui et al.

DECISION SUPPORT SYSTEMS (2012)

Article Engineering, Manufacturing

Assortment Planning for Vertically Differentiated Products

Xiajun Amy Pan et al.

PRODUCTION AND OPERATIONS MANAGEMENT (2012)

Article Operations Research & Management Science

Retail competition and cooperative advertising

Xiuli He et al.

OPERATIONS RESEARCH LETTERS (2011)

Article Economics

Competition under manufacturer service and retail price

Jye-Chyi Lu et al.

ECONOMIC MODELLING (2011)

Article Business

Content vs. Advertising: The Impact of Competition on Media Firm Strategy

David Godes et al.

MARKETING SCIENCE (2009)

Article Business

Price bundling and framing strategies for complementary products

Raj Arora

JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2008)

Article Management

Bundling retail products: Models and analysis

Kevin F. McCardle et al.

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH (2007)

Article Management

Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount

JF Yue et al.

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH (2006)

Article Business

Audience characteristics and bundling: A hedonic analysis of magazine advertising rates

MA Koschat et al.

JOURNAL OF MARKETING RESEARCH (2002)

Article Management

Inventory competition under dynamic consumer choice

S Mahajan et al.

OPERATIONS RESEARCH (2001)