期刊
COMPUTERS & INDUSTRIAL ENGINEERING
卷 144, 期 -, 页码 -出版社
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.cie.2020.106464
关键词
Technology-based services; Opportunity identification; Business method patent; Analytic network process; Data envelopment analysis window analysis
资金
- Basic Science Research Program through the National Research Foundation of Korea(NRF) - Ministry of Education [NRF-2018R1D1A1B07045258]
One of the most crucial activities for new technology-based service development is an opportunity identification. Previous studies have mainly been customer-centered, lacking data and quantitative methodologies. This study proposes a new approach to identify technology-based service opportunities based on business method patent analysis. First, patent co-classification analysis is applied to construct interrelationship matrices. Second, the analytic network process is employed to derive the priorities of technology-based services. Third, data envelopment analysis window analysis is conducted to calculate the importance and its increase rate of technology-based services. Finally, a portfolio map is constructed to identify and manage opportunities for technology-based services. A case study of mobile services is performed to provide the operation of the proposed approach. It is expected that proposed approach could help planners of technology-based service firms to reduce the uncertainty in the fuzzy front-end stage of new technology-based service development.
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