Main Motivational Factors of Farmers Adopting Precision Farming in Hungary

The basic question of our research is what crop-producing farmers know about PF (precision farming), and how economic value and social factors motivate the acceptance and implementation of PF. We conducted a cross-sectional survey, using standardized questionnaires, in 2018, that was nationally representative of Hungarian crop producers. Besides this, we conducted 30 semi-structured interviews about the meaning of PF, with the farmers who use PF in practice. They defined it as a tool of strategic planning, to serve input savings, using state-of-the-art technologies. Based on the questionnaire, we found that the farmers currently applying PF do not seem to have such a significant impact on the agricultural society that would make others want to move to precision technology, following their example. As a result of the factor analysis, we could differentiate direct and indirect factors. Potential human resources are undereducated, their willingness to improve their knowledge is low, and the level of cooperation ability is low, making it excessively difficult, or even impossible, to acquire the equipment necessary for a technology switch and to purchase the necessary services. It can be concluded that age, production, and technical usefulness carries greater weight over things like monetary factors, productivity of cultivated land, knowledge capital, and willingness of Hungarian farmers to cooperate.