Dairies in Germany: Key Factors for Grassland Conservation?

Germany is the largest milk producer of the 28 EU Member States (statistically still including Great Britain) and dairying is the most important single sector in German agriculture. Dairies are of central importance in the value chain, but very little is known about their objectives and perspectives in relation to grassland management, feedstuffs deriving from grassland and towards resource conservation issues. This study gives an insight on the way German dairies think about and act in such topics by using a standardized survey method. The survey revealed little to no linkage between the size of dairies and their interest in conservation issues on grassland and very little consideration of extensive grasslands. Dairies are divided over questions of governance for a more sustainable milk market and on the nature of their relationships with farmers. There is evidence that the German dairy industry is willing to contribute to a more sustainable and more robust milk market, but the enterprises mostly regard other market actors as more important. According to this survey, consumers will tend to opt for more sustainable milk products in future and there are possibilities to raise the willingness to pay.