Understanding Public Transport Ridership in Developing Countries to Promote Sustainable Urban Mobility: A Case Study of Mexicali, Mexico

Some small- and medium-sized Global South cities have unsustainable transport systems and no information to plan interventions in addition to having limited resources for data collection. This study proposes a method to understand Public Transport (PT) ridership in cities of these characteristics, based on previous studies and by analysing available indicators related to Manheim's macro-variables, to identify their influence on the PT ridership. The method was applied in the city of Mexicali, Mexico. The results help to understand the causes of the low PT ridership and have implications for achieving sustainable urban mobility in the city. Findings reveal that mobility planning in Mexicali has been occurring without properly considering activity system related variables, so it is necessary to integrate urban and transport administration. Moreover, to increase PT demand in Mexicali, mobility strategies to discourage the use of private cars are necessary. The proposed method can be applied in other cities of the Global South with characteristics similar to the case study to understand the causes of PT ridership, so these can be considered by the agencies responsible for the planning of the city's transportation system to promote a sustainable urban mobility.