Modeling the effect of Mobility-as-a-Service on mode choice decisions

Mobility-as-a-Service (MaaS) can be considered the latest innovative technological solution to sustainable transportation. It offers travelers access to a pre-paid bundle of transportation modes on a single app with the additional convenience of the integration of planning, booking, and payment. Capturing the impact of this new technology on travel behavior remains a challenge, given the scarce number of comprehensive MaaS pilots. In this study, a stated adaptation experiment was designed to determine travelers' propensity toward using this new service. Such knowledge sheds light on the potential of MaaS to alter daily travel patterns.

Automated summary

Mobility-as-a-Service (MaaS) is a new innovative technological solution to sustainable transportation that offers convenience by integrating planning, booking, and payment functions in a single app. Research shows that MaaS has the potential to alter daily travel patterns.