期刊
INFORMATION SCIENCES
卷 507, 期 -, 页码 298-312出版社
ELSEVIER SCIENCE INC
DOI: 10.1016/j.ins.2019.08.013
关键词
Decision analysis; Choice behaviour; Discrete choice probability; Attributes interaction; Attitudinal character
In multi attribute decision making (MADM), the choice of a decision-maker (DM) is often the result of an interplay between the DM's unique attitude, the utilities (specific to the DM) for the attributes, and the degree of positive (or negative) interaction among the attributes. Based on this conglomeration of information, we introduce a few choice models to give the probabilities for different possible choices of a DM. More specifically, the conventional multinomial logit (MNL) model is extended to consider the interaction among the attributes, and also the DM's unique attitudinal character. The usefulness of the proposed models is illustrated in a real world application. (C) 2019 Published by Elsevier Inc.
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