4.3 Article

Pricing of fresh food enterprises in different market structures

期刊

ENTERPRISE INFORMATION SYSTEMS
卷 15, 期 3, 页码 373-394

出版社

TAYLOR & FRANCIS LTD
DOI: 10.1080/17517575.2020.1722250

关键词

Dynamic pricing; fresh food; market structure; genetic algorithm; fresh food enterprise two-level evolutionary algorithm

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This paper investigates the pricing strategies of substitutable fresh food products in different market structures, considering quality changes over time. It models a scenario where substitutable fresh products are sold and the seller decides when to markdown prices and offer discounts. Utilizing standard and two-level evolution algorithms, numerical cases involving various market structures are solved to derive optimal solutions for monopoly and monopolistic competition.
This paper addresses the pricing policies of substitutable fresh food products under different market structures. By considering the quality changes of fresh products over time, these paper models a situation wherein substitutable fresh products are sold and the seller makes decisions regarding the times to markdown prices and offer discount rates. Furthermore, the standard and two-level evolution algorithms are adopted to solve numerical cases that involve different market structures. Based on the profit function of each product, the optimal solutions for different market structures - monopoly and monopolistic competition - are derived.

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