期刊
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
卷 39, 期 -, 页码 -出版社
ELSEVIER
DOI: 10.1016/j.elerap.2019.100915
关键词
Consumer network acceptance; Differentiated products; Pricing; Supply chain
资金
- National Natural Science Foundation of China [71503103]
- Humanities and Social Sciences of Education Ministry [17YJC640233]
- Natural Science Foundation of Jiangsu Province [BK20150157]
- Social Science Foundation of Jiangsu Province [14GLC008]
- Soft Science Foundation of Jiangsu Province [BR2018005]
- Jiangsu Province University Philosophy and Social Sciences for Key Research Program [2017ZDIXM034]
- Fundamental Research Funds for the Central Universities [2019JDZD06]
Pricing problems are the core content of product management and supply chain management, so that how to make rational price for different products under a dual-channel supply chain has been an urgent problem to be solved. With respect to the pricing problem of two differentiated products in a dual-channel supply chain consisting of a dominant manufacturer and a retailer, considering different consumer network acceptance for different products, we establish basic demand and profit functions by maximizing consumer utility. Then we exploit game theory to analyze the optimal decisions under single-channel and dual-channel of supply chains, respectively, and explore the impact of different consumer network acceptances on the optimal pricing, demand and profit of supply chains
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