To empathise or not to empathise? Empathy and its limits in design

In the 1980s, one of the values advanced to distinguish the field of design from the sciences and the humanities was empathy. Since then it has become an important theme in design practice, research, and education. Insights from philosophy and cognitive science, however, suggest that empathy has become a design ideology rather than a principle suitable for judging the value of design solutions in some situations for some end-users and some aspects of their experience. When it is applied in design, two important steps tend to be skipped: an ethical and a perspectival one. Assessing its suitability, we hypothesise, has much to gain theoretically and practically from accounting for the role of embodiment in the process of developing empathy. (C) 2019 Elsevier Ltd. All rights reserved.