Visitors' preferences of renewable energy options in green hotels

Tourism belongs to the industries with significant energy consumption. Visitors as well as hotel managers have, however, a positive attitude towards the responsible use of energy resources. The level of research on visitors' preferences of using different types of renewable energy is low, unlike findings on factual characteristics of conventional and renewable energies. That is why our aim was to assess visitors' preferences of environmentally friendly energy sources in hotels. Preferences of six types of renewable energy - green tariff energy, solar panels on the rooftops, solar panels on the ground, heat pumps, AD, wind turbine, were measured at four tourist destinations in the Czech Republic. The positive attitude of tourists towards the selected types of energy sources was confirmed. The highest preferences were found for solar panels installed on the rooftops. A typology of preferences was revealed by cluster analysis and differences between clusters were tested for independent variables. Clusters of visitors with a high and low interest in any type of renewable energy were identified as well as a cluster of visitors with interest in all types apart from solar panels installed on the ground - the visitor's origin was found as the main differentiation factor. (C) 2019 Elsevier Ltd. All rights reserved.