Understanding the determinants of users' subjective well-being in social networking sites: an integration of social capital theory and social presence theory

networking sites usage, this study integrates the perspectives of social presence theory and social capital theory to develop a research model. Data were collected from 305 users of Facebook in Taiwan to test the model. The findings reveal that structural capital, relational capital, and cognitive capital exert significant influences on subjective well-being. The results also reveal that structural capital and cognitive capital have positive influence on relational capital, while structural capital influences cognitive capital significantly. The results, on the other hand, show that awareness and affective social presence are the antecedents of structural capital, whereas cognitive social presence and affective social presence influence cognitive capital significantly. Finally, affective social presence is associated with relational capital positively. Theoretical and practical implications are discussed.