Descriptive Texts in Dog Profiles Associated with Length of Stay Via an Online Rescue Network

Simple Summary By investigating the descriptive text that constitutes an online profile of shelter dogs on PetRescue, the current study has identified personality adjectives that may influence the appeal of the four most common breeds available to pet adopters in Australia. If texts are likely to influence potential adopters' decision-making, then the current findings reveal stark differences in desirable characteristics in canine companions, dependent on breed. The analysis showed that the presence of some terms and the absence of others had breed-specific associations with length of stay (LOS). For present terms, the shortest LOS among Australian cattle dogs were for those described as active (42.15 days); among Jack Russell terriers and Staffordshire bull terriers for those described as gentle (22.87 days and 32.23 days, respectively); and among Labrador retrievers for those described as quiet (22.18 days). For absent terms, the shortest LOS among Australian cattle dogs and Jack Russell terriers and Staffordshire bull terriers were for those not described as energetic (30.16 days, 19.58 days and 25.87 days, respectively); and among Labrador retrievers for those not described as active (18.79 days). This implies that breed may influence these expectations and what adopters are looking for in personality descriptors. Welfare shelters may wish to use these findings to modify their strategies when rehoming animals via online profiles. To increase the public's awareness of animals needing homes, PetRescue, Australia's largest online directory of animals in need of adoption, lists animals available from rescue and welfare shelters nationwide. The current study examined the descriptions accompanying online PetRescue profiles. The demographic data and personality descriptors of 70,733 dogs were analysed for associations with LOS in shelters-with long stays being a potential proxy for low appeal. Univariable and multivariable general linear models of log-transformed LOS with personality adjectives and demographic variables were fitted and the predicted means back-transformed for presentation. Further analyses were conducted of a subset of the dataset for the four most common breeds (n = 20,198 dogs) to investigate if the influence of personality adjectives on the LOS differed by breed. The average LOS of dogs was 35.4 days (median 18 days) and was influenced by several adjectives. Across all breeds, the LOS was significantly shorter if the adjectives 'make you proud', 'independent', 'lively', 'eager' and 'clever' were included in the description. However, the LOS was longer if the terms 'only dog', 'dominant', 'sensitive' and 'happy-go-lucky' were included in the description. Some of the association of descriptors with relatively long LOS are difficult to explain. For example, it is unclear why the terms obedient and trainable appear unappealing. The confidence adopters have in these terms and their ability to make the most of such dogs merits further exploration. As expected, the LOS differed in different breeds with the Labrador retrievers having the fastest adoption rate among the most common four breeds with an average LOS of 14.5 days. Breed had interactions with four personality adjectives (gentle, active, quiet and energetic) indicating that the adoption rate of dogs with these descriptors in their online PetRescue profiles differed by breed. This highlights an important knowledge gap, suggesting that potential adopters have differing expectations according to the breed being considered. Increased awareness of the breed-specific influence of personality adjectives on appeal to potential adopters, may enhance adoption success by allowing dogs with risk factors for low appeal to be promoted more intensively than high-appeal dogs.