Shared mobility as a driver for sustainable consumptions: The intention to re-use free-floating car sharing

Free-floating car sharing allows customers to rent a shared car on a per-minute rate of use, with liberty of withdrawal and return. The present study aims to enhance the knowledge of motives for re-use of free-floating car sharing through the theory of planned behavior. A mixed-method research approach was adopted (integration of qualitative and quantitative data collection) to support the proposed hypothesis. The relationships among attitude, subjective norm, and perceived behavioral control, which influence the re-use intention, were tested through structural equation modeling. Our findings showed that economic, environmental, and social benefits indicate the attitude toward the free-floating car sharing and that attitude, perceived behavioral control, and subjective norm have a significant influence on the future intention to re-use the service. Our results also provide practical implications for operators to improve the quality of their offerings. (C) 2019 Elsevier Ltd. All rights reserved.