期刊
ANNUAL REVIEW OF PSYCHOLOGY, VOL 67
卷 67, 期 -, 页码 339-361出版社
ANNUAL REVIEWS
DOI: 10.1146/annurev-psych-010814-015013
关键词
interventions; social norms; social norm marketing; drinking behavior; energy conservation
Providing people with information about the behavior and attitudes of their peers is a strategy commonly employed by those seeking to reduce behavior deemed harmful either to individuals (e.g., high alcohol consumption) or the collective (e.g., high energy consumption). We review norm-based interventions, detailing the logic behind them and the various forms they can take. We give special attention to interventions designed to decrease college students' drinking and increase environment-friendly behaviors. We identify the conditions under which norm information has the highest likelihood of changing the targeted behavior and discuss why this is the case.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据