Pleasure is the profit - The adoption of solar PV systems by households in Finland

Decentralized energy production offers households considerable potential to support the attainment of climate targets. This study focuses on solar photovoltaic (PV) adoption in Finland, where the adoption of solar PV systems is still at a low level. The study asks how adopters have overcome the barriers to adopting solar PV systems. A special interest lies in the user experience of solar PV systems. Twenty-eight semi-structured interviews were conducted to obtain an understanding of the experiences of Finnish pioneer households. The results show that the adopters have overcome the barriers to adoption with the help of trustworthy information and advice from experts and from other adopters. The adopters are very satisfied with their PV plants even though economic profitability is not particularly good. The adopters actively monitor their energy production and are highly engaged in domestic energy matters. Many have enlarged their solar PV system or plan to do so, or are highly interested in upgrading their energy system with an electric car or advanced home automation. The adopters find pleasure in producing pollution-free energy effortlessly and being able to deliver information about clean energy production to others through their own installations. (C) 2018 Elsevier Ltd. All rights reserved.