相关参考文献
注意：仅列出部分参考文献，下载原文获取全部文献信息。Wholesale Price Contracts for Reliable Supply
Woonam Hwang et al.
PRODUCTION AND OPERATIONS MANAGEMENT (2018)
A Mobile Platform′s In-App Advertising Contract Under Agency Pricing for App Sales
Lin Hao et al.
PRODUCTION AND OPERATIONS MANAGEMENT (2017)
Incentive Problems in Performance-Based Online Advertising Pricing: Cost per Click vs. Cost per Action
Yu (Jeffrey) Hu et al.
MANAGEMENT SCIENCE (2016)
Designing Supply Contracts Considering Profit Targets and Risk
Shiming Deng et al.
PRODUCTION AND OPERATIONS MANAGEMENT (2016)
Managing Co-Creation in Information Technology Projects: A Differential Games Approach
Emre M. Demirezen et al.
INFORMATION SYSTEMS RESEARCH (2016)
Estimating Demand for Mobile Applications in the New Economy
Anindya Ghose et al.
MANAGEMENT SCIENCE (2014)
Uniform vs. Retailer-Specific Pricing: Incentive Alignment to Enhance Supply Chain Efficiency
Asoo J. Vakharia et al.
PRODUCTION AND OPERATIONS MANAGEMENT (2014)
Contracting Information Security in the Presence of Double Moral Hazard
Chul Ho Lee et al.
INFORMATION SYSTEMS RESEARCH (2013)
Optimal Search for Product Information
Fernando Branco et al.
MANAGEMENT SCIENCE (2012)
Advertising Strategies in Electronic Retailing: A Differential Games Approach
Dengpan Liu et al.
INFORMATION SYSTEMS RESEARCH (2012)
Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content
Paulo Albuquerque et al.
MARKETING SCIENCE (2012)
Competing Manufacturers in a Retail Supply Chain: On Contractual Form and Coordination
Gerard P. Cachon et al.
MANAGEMENT SCIENCE (2010)
The Economics of Two-Sided Markets
Marc Rysman
JOURNAL OF ECONOMIC PERSPECTIVES (2009)
Building brand awareness in dynamic oligopoly markets
Prasad A. Naik et al.
MANAGEMENT SCIENCE (2008)
On the effects of consumer search and firm entry in a multiproduct competitive market
Gerard P. Cachon et al.
MARKETING SCIENCE (2008)
Optimal scheduling and placement of internet banner advertisements
Subodha Kumar et al.
IEEE TRANSACTIONS ON KNOWLEDGE AND DATA ENGINEERING (2007)
Two-sided competition of proprietary vs. open source technology platforms and the implications for the software industry
Nicholas Economides et al.
MANAGEMENT SCIENCE (2006)
Generic and brand advertising strategies in a dynamic duopoly
FM Bass et al.
MARKETING SCIENCE (2005)
Supply chain coordination with revenue-sharing contracts: Strengths and limitations
GP Cachon et al.
MANAGEMENT SCIENCE (2005)
Scheduling banner advertisements on the web
S Menon et al.
INFORMS JOURNAL ON COMPUTING (2004)
Supply chain coordination under channel rebates with sales effort effects
TA Taylor
MANAGEMENT SCIENCE (2002)
分享论文
