4.6 Article

Easy come or easy go? Empirical evidence on switching behaviors in mobile payment applications

期刊

INFORMATION & MANAGEMENT
卷 56, 期 7, 页码 -

出版社

ELSEVIER
DOI: 10.1016/j.im.2019.02.005

关键词

Mobile payment application; Push-pull-mooring framework; Switching behavior; Privacy concerns; Inertia; Technological self-efficacy

资金

  1. Humanity and Social Science foundation of Ministry of Education [18YJC630180]
  2. China Postdoctoral Science Foundation [2018T111079, 2017M623203]
  3. Natural Science Foundation of China [71872086, 71572079]

向作者/读者索取更多资源

Switching behaviors of mobile payment application received scarce attention. This study investigates the key factors influencing the switching behaviors of mobile payment application through the perspective of the push-pull-mooring framework. Privacy concerns, alternative rewards, and inertia are identified as push, pull, and mooring factors, respectively. The model was tested with 3785 valid responses among Alipay users. Inertia was found to attenuate the relationship between alternative rewards and switching behavior. This study sheds new light on the switching behavior of mobile payment application users. Our findings inform service providers to retain existing users as well as attract potential users.

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