Visual Interfaces for Recommendation Systems: Finding Similar and Dissimilar Peers

Recommendation applications can guide users in making important life choices by referring to the activities of similar peers. For example, students making academic plans may learn from the data of similar students, while patients and their physicians may explore data from similar patients to select the best treatment. Selecting an appropriate peer group has a strong impact on the value of the guidance that can result from analyzing the peer group data. In this article, we describe a visual interface that helps users review the similarity and differences between a seed record and a group of similar records and refine the selection. We introduce the LikeMeDonuts, Ranking Glyph, and History Heatmap visualizations. The interface was refined through three rounds of formative usability evaluation with 12 target users, and its usefulness was evaluated by a case study with a student review manager using real student data. We describe three analytic workflows observed during use and summarize how users' input shaped the final design.