Generating innovation potential: How digital entrepreneurs conceal, sequence, anchor, and propagate new technology

Organizations that fail to innovate become disrupted by those that do. Digital technology makes corporate entrepreneurship increasingly potent and prolific but simultaneously blurs the link between entrepreneurial processes and innovation outcomes. Our understanding of how corporate entrepreneurship with digital technology unfolds in organizations is thus limited. We develop a framework that captures four tactics that digital entrepreneurs may use to generate innovation potential. Specifically, we report how these tactics helped employees at a Norwegian hospital to develop and scale an application for time planning and resource analytics. Our study shows that managing digital entrepreneurship strategically requires organizations to harness the multiplicity in information systems (IS) use that increasingly malleable digital technology affords.