期刊
JOURNAL OF MANAGEMENT INFORMATION SYSTEMS
卷 35, 期 4, 页码 1154-1187出版社
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/07421222.2018.1523587
关键词
crowdwork; Amazon Mechanical Turk; Mturk; online communities; crowdworking turnover; turnover intention; two-wave panel; embeddedness; moderated heuristics; co-creation
Crowdworkers, such as Mturk workers, face challenging work conditions, including low pay and unfair treatment. To overcome a lack of means to share information with other workers, they often self-organize in independent online communities, for example, TurkerNation. Although prior research has explored both the crowdwork and online community contexts, it has largely ignored crowdworkers' dual-context roles. This research provides evidence for the dual-context phenomenon. We propose three theory-driven mechanisms?embeddedness, cross-influence, and moderated heuristics?that, together with the conventional model and the sequential-update mechanism, explained up to 72% of key behavioral outcomes in both contexts. Moreover, crowdworkers' active participation in online communities had a persistent mitigating effect on their desires to quit working in the crowdworking environment. These findings add to a richer understanding of crowdworkers' integrated and evolving psychology within the dual-context environment. From a managerial perspective, our findings suggest that crowdwork platforms can better retain their workers by facilitating?and actively engaging with?their discussions in an embedded online community.
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