Leveraging internet of things and big data analytics initiatives in European and American firms: Is data quality a way to extract business value?

Big data analytics (BDA) and the Internet of Things (IoT) tools are considered crucial investments for firms to distinguish themselves among competitors. Drawing on a strategic management perspective, this study proposes that BDA and IoT capabilities can create significant value in business processes if supported by a good level of data quality, which will lead to a better competitive advantage. Responses are collected from 618 European and American firms that use IoT and BDA applications. Partial least squares results reveal that better data quality is needed to unlock the value of IoT and BDA capabilities.