Green supply chain management Drivers, barriers and practices within the Brazilian automotive industry

Purpose - The purpose of this paper is to identify the main motivating factors and difficulties in implementing GSCM; and to describe and explain how GSCM is being adopted in the Brazilian automotive industry. Design/methodology/approach - To meet the proposed objectives three case studies will be carried out in a Brazilian automotive industry, performing a total of 13 interviews, based on a research protocol. As the data collection instrument, a semi-structured interview was used based on a pre-established script, direct observation and documents from the organization researched. For the analysis of the results, the content analysis method was used, applying a triangle analysis to the research data with the patterns presented in the theoretical reference. Findings - The paper orients the companies in the automotive sector to adopt GSCM practices and principally that internal actions of automakers can be transferred throughout the supply chain. Practical implications - Contributes in a more practical so that companies evaluate the level of application of their GSCM practices such that they may take more corrective actions to increase the level of GSCM practices. Originality/value - Proposition of one classification system to identify the level of adoption of GSCM practices.