Higgs form factors in associated production

We further develop a form factor formalism characterizing anomalous interactions of the Higgs-like boson (h) to massive electroweak vector bosons (V) and generic bilinear fermion states (F). Employing this approach, we examine the sensitivity of pp -> F -> V h associated production to physics beyond the Standard Model, and compare it to the corresponding sensitivity of h -> V F decays. We discuss how determining the V h invariant-mass distribution in associated production at LHC is a key ingredient for model-independent determinations of hV F interactions. We also provide a general discussion about the power counting of the form factor's momentum dependence in a generic effective field theory approach, analyzing in particular how effective theories based on a linear and non-linear realization of the SU(2)(L) x U(1)(Y) gauge symmetry map into the form factor formalism. We point out how measurements of the differential spectra characterizing h -> V F decays and pp -> F -> V h associated production could be the leading indication of the presence of a nonlinear realization of the SU(2)(L) x U(1)(Y) gauge symmetry.